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Research

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What exactly is Hypno-CBT®?

One of the most commonly asked questions we get is: what exactly IS the Hypno-CBT® model? So I thought I’d…

Taking Placebos on Purpose

Brief discussion of a curious 1965 study in which placebo pills were administered to 15 “neurotic” psychiatric patients, who were explicitly told that they were being given “sugar pills” with no therapeutic ingredients and nevertheless appeared to benefit from them.