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The Market Opportunity for Smoking Cessation Services
There is undoubtedly a large number of people in the UK who are looking for smoking cessation services: the latest research shows out of the 7.4 million smokers out there, around 1.6 million smokers are very ready to quit – each spending about £3,000/year on their habit.
Also, you will find you can charge more for smoking cessation services (see why below) – and therefore earn a good income while helping people live healthier, longer lives AND saving them money!
Smoking Cessation Market size in a given area
Example 1: Peterborough
Population in a driving radius of 30 miles: 882,000
Number of “very-much-want-to-quit” smokers: 38,800 (20% are smokers and 22% of these are ready to quit)
Revenue potential at £200 per session: £7.7 million
Your goal: 1% of this hot market per year = £77,000
Example 2: Portsmouth
Population in a driving radius of 35 miles: 2,508,000
Number of “very-much-want-to-quit” smokers: 110,350 (20% are smokers and 22% of these are ready to quit)
Revenue potential at £200 per session: £22 million
Your goal: 1% of this hot market per year = £220,000
[Note: the simple fact is that most hypnotherapists do not put forth the deep and consistent effort to reach this market. They expect a couple of hours of marketing a week will generate a strong business that can reach these markets. Be committed, dedicated to excellence, professional, focused and consistent and you will succeed!]
Our approach is to teach you how to design and deliver the “Mercedes-Benz” (or insert whatever top brand you like) Smoking Cessation Service – and how to market that into your area.
In the Smoking Cessation Workshop you will learn every evidence-based technique for smoking cessation – and particularly about relapse prevention (the key issue!)
Also we'll you show how to create a complete start-to-finish service that makes each potential client feel that they are in good professional hands and supported through the entire experience of becoming a permanent non-smoker: from the initial conversation, assessment questionnaire, to pre-session “homework”, the quit session itself and post-session support and followup – as well as booster sessions if needed.
Read more about our Smoking Cessation MasterClass
Why can you charge more for Smoking Cessation Services?
A 20 per day smoker spends about £3000 on cigarettes and other additional costs per year. That's £30,000 over 10 years! A lifetime of smoking (60 years – from 15 to 75) would potentially cost £180,000 over the lifetime. £200 for smoking cessation is virtually nothing in this context.
In addition:
- The more you charge, the more highly motivated the smoker becomes.
- Higher fees will tend to weed out those who are not truly committed to learning how to stop.
- Cigarettes cost the same in London as in Newcastle.
- The more you charge the more professional you appear! (within reason, of course you then have to deliver a high-quality professional service – and this is what we will show you how to do).
Note: we don't recommend you specialise only in Smoking Cessation. However, for many hypnotherapists smoking cessation services will comprise between 20% to 40% of their income.
Because Smoking Cessation Hypnotherapy is usually single session work (we will discuss whether to offer single session, dual session or multiple session in the workshop), then marketing your services becomes a major focus as you constantly need new clients. The great news is that referrals for smoking cessation can be fantastic! (Especially if you know how to ask for them).
So creating a steady stream of new clients is one challenge – the other is that as a therapist you can become slightly bored if you only work with smoking cessation. Variety is the spice of life!
Read more about our Smoking Cessation MasterClass and BOOK NOW
Read about what does and doesn't work in smoking cessation (research-based article)
Watch this video about our Smoking Cessation MasterClass
About the author
Mark is a therapist, trainer, meditation teacher – and a leader in developing the integration of hypnosis with cognitive behavioural psychotherapy approaches. As Director and Principal of The UK College of Hypnosis and Hypnotherapy, he is at the forefront of evidence-based hypnotherapy training – and is also very involved in the the integration of yoga and non-dual philosophy into Western Psychotherapy.